Logo Design & Corporate Design
Based on brand strategy and messaging, we developed a visual design and communication system for Ispolink. As an innovative blockchain start-up with a SaaS concept, a visual appearance corresponding to the contemporary design in the software service industry was needed. Attributes such as trustworthiness and security are inherent of blockchain technology and needed to be expressed in the design. The color blue not only stands for this trustworthiness; the specifically chosen blue tone (#0000ff) also referrs to the technical standards of HTML links and thus relates to the connecting function of the word "Link" in Ispolink. The created company logo also picks up the theme of being connected. Overall a clean, slightly technical style, still with the customer and a human connection in mind is the basis of Ispolinks corporate design.