Elastos wants to build a decentralized smart web, where each device, individual, website and digital asset has a trustworthy ID powered by blockchain technology. For meetups and to describe the project publicly via marketing materials Elastos needed multiple editorial design services for posters and trifolds. Bases on there already existing style guide and brand elements I created those print designs for them.
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Style Guide
Elastos provided me a basic style guide containing informations about typographie, colors, form language, iconography and illustrations. Those elements were the starting point of my work. The visual appearance of Elastos is based on a pastel color palette combined with geometric shapes, giving the brand its characteristic technical and futuristic look.
Print Design
Based on the style guide I've developed a concept for posters and trifolds. The goal was to create a consistent concept, that could be adapted to both, posters and trifold.
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