DEXT provides its customers real-time data analysis from the whole blockchain space. You can create unique trading strategies, anticipate market movements, search for big spreads, track and copy the most profitable wallets and much more. The company wanted a redesign of there visual identity, a website of the caliber of their offer and e fresh dashboard design. I delivered exactly that, riveting DEXT's credibility and character among the crypto peers and players in the scene.
The Challenge
After a redesign of the company logo, DEXTools wanted a visual update of their corporate design and business website fitting to the new logo and identity. The old design wasn't suitable anymore and didn't communicate the companies values properly. I reworked the overall visual language so that DEXTools' corporate design resonates better with their target audience and communicates the messages and values of the company in an appropriate and meaningful way.
Corporate Design
After a redesign of the company logo, DEXTools wanted a visual update of their identity design which fits to the new logo. The old design wasn't suitable anymore and didn't communicate the companies values properly. I reworked the overall visual language so that DEXTools' identity design resonates better with their target audience and communicates the messages and values of the company in an appropriate and meaningful way.
Web Design
The companies website also needed to be adjusted to the new logo and identity design. The old design simply wasn't suitable anymore. In addition to some visual improvements, some smaller optimizations in terms of the user experience were also needed. The color palette, fonts and the overall visual language should be revised and standardized in order to better communicate the content of the website and the services DEXTools provides.
UX/UI Design
In this step the Identity Design and the User Experience did come together to form the aesthetic of the actual product and user interface. After defining what Ispolink is in it's core all about and what will be needed for a satisfying user experience, the visual appearance of the platform itself came into focus.What colors will be used for which kind of element of the UI? How will a button look like? What kind of icons will be suitable for what pupose? Sharp edges or rounded corners? And what does that communicate to the user? Does it fit the overall brand strategy and identity design? Does the UI serve the different user types properly?
"Their work was impressive, just perfect. We were very satisfied with the outcome. We would always pick Gantz again to help us with our design."
Javier Palomino
CEO & Founder, DEXTools
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